Event Management Giant Cvent Scoops Up Seed Labs To Help It Go Mobile

In 2009, Todd Rogers and Rick Solner founded Seed Labs to turn their love of music festivals into an experience they could take with them on-the-go. The founders began creating mobile apps that would capture the excitement, community, and conversation at music festivals, which quickly expanded to include sporting events, culinary events, community get-togethers and everything in between. Adding an administrative portal and advanced analytics and reporting tools, Seed Labs grew into an attractive end-to-end solution for organizers and is now the mobile provider for big-name events like the ESPN X Games and Kentucky Derby. Event organizers haven't been the only ones to see the appeal. Today, Cvent, the world's largest event management company you've never heard of, announced that it is acquiring the Austin-based startup for $4.2 million.

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